Los Favs Rebrand

This passion project was a complete overhaul of one of my favorite local taco shops. Currently, the shop has a number of logo variations and none, I felt, really attracted their primary consumer, teens and college students. This rebrand included, menu simplification, consistent website & mobile experiences, and utilizing their packaging to be an extension of their marketing.

Illustrator  .   Photoshop  .   Indesign